Throughout 2020 businesses have had to adapt and evolve their customer service offerings to enable their customers to have a positive experience. The problem is, this hasn’t always been the case. In this blog we highlight the difference between a businesses perceived success and the real customer experience.

For consumers, the use of online channels for purchases during Black Friday and the coming holiday season will be the norm. This means that not only must businesses ensure digital transformation but ensure that they make the customer experience a priority. So how do they do this?