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Monthly Archives: April 2021

Customer experience and digital transformation defined

Customer experience and digital transformation defined

Customer Experience and Digital Transformation have become buzzwords in recent times; buzzwords that, on the face of them at least, don’t mean all that much to the layman. So, what is customer experience? And what does digital transformation mean? In our latest blog, David Earlam looks at why businesses need to focus on their CX, whilst highlighting the key statistics in why utilizing digital transformation will help improve customer satisfaction, and help drive economic gains by as much as 50%.

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