Glossary • Customer Relationship Management (CRM)
What it means:
Customer Relationship Management (CRM) is the way in which your company utilises the storage and monitoring of customer information. This becomes the central hub of customer data for insight into the customer’s relationship with your brand, and uses data analysis about your customers’ history of interactions to improve relationships. It is specifically focused on customer retention and ultimately driving sales growth.
CRM supports sales management, delivers actionable insights, integrates with social media and facilitates team communication. The constant maintenance of a Customer Relationship Management tool, by way of CRM Cleansing, is important to provide high quality future interactions.