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Glossary  •  Customer Satisfaction Rating (CSAT)

Customer Satisfaction Rating (CSAT)

What it means:

A Customer Satisfaction Rating (CSAT) is primarily an indication of the level of success of a brand’s CRM efforts. This is usually measured on a five-point scale, 1 being “very dissatisfied” and 5 being “very satisfied”.

Using a CSAT gives a quantifiable benchmark for your customer satisfaction, by measuring how products, services and support offered by your company meet or surpass customer expectation.