Glossary • Customer Satisfaction Rating (CSAT)
What it means:
A Customer Satisfaction Rating (CSAT) is primarily an indication of the level of success of a brand’s CRM efforts. This is usually measured on a five-point scale, 1 being “very dissatisfied” and 5 being “very satisfied”.
Using a CSAT gives a quantifiable benchmark for your customer satisfaction, by measuring how products, services and support offered by your company meet or surpass customer expectation.