Glossary • Customer Support
What it means:
Similar in nature to Customer Service, Customer Support is provided through a variety of channels. Your Customer Support efforts ensure that customers receive ongoing solutions to any problems that may arise when using your company’s products or services.
Investing in your Customer Support is vital in ensuring your customers have the best experience possible with your company, and encourages repeat business. Research shows that for consumers, customer experience will become more important than price and product by the year 2020, so this is a key area in your business worth investing in.