Glossary • Database Cleansing
What it means:
The process of Database Cleansing involves uncovering, verifying and renewing out-of-date information in your databases. Incomplete data can come from several places, such as user error or information becoming outdated over time. Quantanite offers solutions in this area, meaning your sales team can spend more time speaking with prospects rather than sorting through incomplete data.
Detecting and correcting any corrupt or inaccurate records in your CRM database is essential for continued improvement of the customer experience, and encourages streamlined processes in the future.