In-App Support refers to the method of communication provided to users inside an application, where they can receive answers to their queries without ever leaving the app.

This is convenient for the customer, and encourages them to reach out in this simple way to gratify their customer support experience. Apps are now a popular communication tool, with around 90% of time spent on a smartphone occurring primarily in apps, so offering in-app support to your customers could become a primary form of communication for your company.