Quantanite Glossary



Glossary  •  Lead Generation

Lead Generation

What it means:

Lead Generation is the processes put in place in order to generate leads for a business. The sales team within a business should spend the majority of their time selling, and not researching leads, so Lead Generation is a proactive method of ensuring there is always a pipeline available.

Quantanite offers solutions for sourcing and building a database of custom leads within your target market, making the process easier and keeping your sales team doing what they do best. We offer solutions around lead sourcing, CRM cleansing, data enrichment and outbound automation. This way your sales team can spend more time on speaking with prospects rather than generating leads.

We can help build a database of custom leads in your target market, verify and update out-of-date information in your CRM for more effective lead generation, send personalised outbound emails at scale, build on leads and enrich your user information based on the leads you have, and maximise engagement by automatically following-up with potential leads.